Recommending rides: psychometric profiling in the theme park

Rennick Egglestone, Stefan and Whitbrook, Amanda and Greensmith, Julie and Walker, Brendan and Benford, Steve and Marshall, Joe and Kirk, David and Schnädelbach, Holger and Irune, Ainoje and Rowland, Duncan (2010) Recommending rides: psychometric profiling in the theme park. Computers in Entertainment, 8 (3). ISSN 1544-3574

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Official URL: http://dx.doi.org/10.1145/1902593.1902600

Abstract

This article presents a study intended to inform the design of a recommender system for theme park rides. It examines the efficacy of psychometric testing for profiling theme park visitors, with the aim of establishing a set of measures to be included in a visitor profile intended for use in a collaborative recommender system. Results presented in this article highlight the predictive value of a number of psychometric measures, including two drawn from the “Big Five” personality inventory, and one drawn from the “Sensation Seeking Scale”. The article discusses general research challenges associated with the integration of psychometric testing into recommender systems, and describes planned future work on a theme park recommender system.

Item Type:Article
Additional Information:This article presents a study intended to inform the design of a recommender system for theme park rides. It examines the efficacy of psychometric testing for profiling theme park visitors, with the aim of establishing a set of measures to be included in a visitor profile intended for use in a collaborative recommender system. Results presented in this article highlight the predictive value of a number of psychometric measures, including two drawn from the “Big Five” personality inventory, and one drawn from the “Sensation Seeking Scale”. The article discusses general research challenges associated with the integration of psychometric testing into recommender systems, and describes planned future work on a theme park recommender system.
Keywords:Human factors
Subjects:G Mathematical and Computer Sciences > G440 Human-computer Interaction
Divisions:College of Science > School of Computer Science
ID Code:4120
Deposited By: Duncan Rowland
Deposited On:04 Mar 2011 11:26
Last Modified:18 Jul 2011 16:38

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