Foster, Derek and Linehan, Conor and Lawson, Shaun and Kirman, Ben (2011) Power ballads: deploying aversive energy feedback in social media. In: CHI 2011, May 7-12 2011, Vancouver, Canada.
Full content URL: http://dx.doi.org/10.1145/1979742.1979944
PowerBallads_CameraReady_FINAL.pdf - Whole Document
|Item Type:||Conference or Workshop contribution (Paper)|
|Item Status:||Live Archive|
This paper reports on the pilot evaluation of “Power Ballads”, an evocative social media application which displays aversive feedback based on excessive household energy usage. Work by other researchers in persuasive technologies has previously suggested the use of aversive feedback should be avoided as it leads to a lack of engagement by users. This work evaluates whether punishment of non-desirable behaviour discourages users from engaging with a persuasive application. To this end we recruited 9 households to use the Power Ballads application over a period of 4 weeks. We found the use of aversive feedback did not act as a deterrent to regularly interacting with the application through evaluating user engagement.
|Keywords:||energy, Sustainability, persuasive technologies, HCI, behavioural psychology, carbon reduction|
|Subjects:||C Biological Sciences > C800 Psychology|
G Mathematical and Computer Sciences > G440 Human-computer Interaction
G Mathematical and Computer Sciences > G400 Computer Science
C Biological Sciences > C880 Social Psychology
|Divisions:||College of Science > School of Computer Science|
|Deposited On:||25 Feb 2011 17:32|
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