Power ballads: deploying aversive energy feedback in social media

Foster, Derek and Linehan, Conor and Lawson, Shaun and Kirman, Ben (2011) Power ballads: deploying aversive energy feedback in social media. In: CHI 2011, May 7-12 2011, Vancouver, Canada.

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Official URL: http://dx.doi.org/10.1145/1979742.1979944

Abstract

This paper reports on the pilot evaluation of “Power Ballads”, an evocative social media application which displays aversive feedback based on excessive household energy usage. Work by other researchers in persuasive technologies has previously suggested the use of aversive feedback should be avoided as it leads to a lack of engagement by users. This work evaluates whether punishment of non-desirable behaviour discourages users from engaging with a persuasive application. To this end we recruited 9 households to use the Power Ballads application over a period of 4 weeks. We found the use of aversive feedback did not act as a deterrent to regularly interacting with the application through evaluating user engagement.

Item Type:Conference or Workshop Item (Paper)
Keywords:energy, Sustainability, persuasive technologies, HCI, behavioural psychology, carbon reduction
Subjects:C Biological Sciences > C800 Psychology
G Mathematical and Computer Sciences > G440 Human-computer Interaction
G Mathematical and Computer Sciences > G400 Computer Science
C Biological Sciences > C880 Social Psychology
Divisions:College of Science > School of Computer Science
ID Code:4104
Deposited By: Derek Foster
Deposited On:25 Feb 2011 17:32
Last Modified:04 Dec 2013 21:35

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