The changing dynamics

Floyd, David (2008) The changing dynamics. Management Services, 52 (1). pp. 14-17. ISSN 0307-6768

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Abstract

The global pharmaceutical industry is expanding at a brisk pace with projections for world growth to be 8% year on year until 2009 (see IMS). This article assesses the key factors driving this growth. In order to do so, it applies theories of internationalisation which help point to the reasons behind this growth and uses industry specific data to support the main view points. The industry is of particular interest in that now firms are starting to globalise to improve skills and research capability, rather than focus on low cost production as is often the case in other industries, including automobiles and electronics.

Item Type:Article
Additional Information:The global pharmaceutical industry is expanding at a brisk pace with projections for world growth to be 8% year on year until 2009 (see IMS). This article assesses the key factors driving this growth. In order to do so, it applies theories of internationalisation which help point to the reasons behind this growth and uses industry specific data to support the main view points. The industry is of particular interest in that now firms are starting to globalise to improve skills and research capability, rather than focus on low cost production as is often the case in other industries, including automobiles and electronics.
Keywords:Growth, Globalisation, Drugs
Subjects:N Business and Administrative studies > N211 Strategic Management
Divisions:College of Social Science > Lincoln Business School
ID Code:3808
Deposited By:INVALID USER
Deposited On:07 Jan 2011 10:51
Last Modified:18 Jul 2011 16:36

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