Cultural History's Absent Audience

Grandy, Christine (2019) Cultural History's Absent Audience. Cultural and Social History . ISSN 1478-0038

Full content URL: http://dx.doi.org/10.1080/14780038.2019.1680226

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Item Type:Article
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Abstract

This article reconsiders Peter Mandler’s essay ‘The Problem with Cultural History,’ and the complexities of locating evidence of culture’s impact upon ordinary people, or ‘throw.’ A brief examination of the history of market-research and public opinion surveys in the 20th century offers important lessons for the historian faced with locating and interpreting evidence of audience response that is either rarely there, or more disturbingly, rarely meaningful by our current standards of interpretation. Ultimately this paper asks of my fellow cultural historians: Does culture matter as much as we cultural historians want it to?

Keywords:Cultural History, methodology, Audiences, Surveys, Archives
Subjects:V Historical and Philosophical studies > V140 Modern History
V Historical and Philosophical studies > V300 History by topic
V Historical and Philosophical studies > V320 Social History
Divisions:College of Arts > School of History & Heritage > School of History & Heritage (Heritage)
ID Code:37995
Deposited On:11 Nov 2019 11:19

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