Competitive strategies for service organisations

Botten, Neil and Mcmanus, John (2000) Competitive strategies for service organisations. Palgrave Macmillian, UK and USA. ISBN 9780333716809

Images
Competitive_Strategy.jpg
Cover image
[Download]
1/1Competitive_Strategy.jpg
[img]
Preview
Image (JPEG)
Competitive_Strategy.jpg - Image

73kB

Official URL: http://www.palgrave.com/products/title.aspx?PID=25...

Abstract

Many CEO's and economists are in agreement that our future economy, if not our present one, will be dominated by global business and a service economy. The existing literature, however, fails to explain the influence and application of the principles of strategic management in a global service economy. Competitive Strategies for Service Organizations fills that gap, providing an understanding of the major changes that will affect players in this economy. The picture this book paints is a complex one: the economic model based on the availability of capital is being replaced by one relying on innovation and intellectual capital-the cornerstone of the service economy. Current management strategy theory and its practical application are to some degree out of sync with this emerging model. Drawing on international examples for their case-study material, the authors, Botten and McManus balance their exposition of theory with real-world examples organized around the emerging service model.

Item Type:Book or Monograph
Additional Information:Many CEO's and economists are in agreement that our future economy, if not our present one, will be dominated by global business and a service economy. The existing literature, however, fails to explain the influence and application of the principles of strategic management in a global service economy. Competitive Strategies for Service Organizations fills that gap, providing an understanding of the major changes that will affect players in this economy. The picture this book paints is a complex one: the economic model based on the availability of capital is being replaced by one relying on innovation and intellectual capital-the cornerstone of the service economy. Current management strategy theory and its practical application are to some degree out of sync with this emerging model. Drawing on international examples for their case-study material, the authors, Botten and McManus balance their exposition of theory with real-world examples organized around the emerging service model.
Keywords:Globalisation, Strategy, Service models, Cases
Subjects:N Business and Administrative studies > N211 Strategic Management
Divisions:College of Social Science > Lincoln Business School
ID Code:3690
Deposited By:INVALID USER
Deposited On:25 Nov 2010 14:25
Last Modified:13 Mar 2013 08:51

Repository Staff Only: item control page