Open innovation in a non-technology intensive industry: a case study

Annosi, Maria Carmela and Marzi, Giacomo and Martini, Antonella and Vignoli, Matteo (2019) Open innovation in a non-technology intensive industry: a case study. In: Euram 2019 Conference, 26-28 June 2019, Lisbon.

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Open innovation in a non-technology intensive industry: a case study
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Item Type:Conference or Workshop contribution (Paper)
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Abstract

In this paper we present how a large firm adopted open innovation on its procedures. Through a single case study with a series of in-depth interviews with senior managers, the present paper discusses how the firm under study developed a series of dynamic capabilities that foster the adoption of an open innovation approach. The case under analysis is relevant because while most of the researches on open innovation focus on technology intensive firms, the present paper stress the vital role that open innovation has also in a non-technology intensive industry.

Keywords:open innovation, food, low-tech, food manufacture
Subjects:N Business and Administrative studies > N290 Management studies not elsewhere classified
Divisions:Lincoln International Business School
ID Code:36400
Deposited On:12 Jul 2019 13:33

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