THE RELATIONSHIP BETWEEN INNOVATION AND THE CO-CREATION PROCESS

Ardley, Barry and McManus, John (2019) THE RELATIONSHIP BETWEEN INNOVATION AND THE CO-CREATION PROCESS. Journal of Management Services, 63 (1). pp. 1-5. ISSN 0307-6768

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Item Type:Article
Item Status:Live Archive

Abstract

For many organisations, creating new and innovative products and services is a competitive
challenge. The focus of innovation within business is to create additional or new revenue
streams. In this context innovation is never an easy undertaking. A prerequisite to the process
of innovation is to take into consideration business risk, value propositions and changes to
market structure. Innovation within service industries is desired by customers and is an
important and contributory factor to gaining and sustaining competitive advantage (Botten &
McManus). Increasingly, firms who provide services are placing new and aquired knowledge at
the core of their business and marketing strategies, especially knowledge about co-creation,
innovation and service design. Within this context the rational for this article is to explore the
linkages between service development and co-creation processes to better understand the
complexity of service innovation.

Keywords:Co creation, Services, Strategy
Subjects:N Business and Administrative studies > N211 Strategic Management
Divisions:Lincoln International Business School
ID Code:35526
Deposited On:08 Apr 2019 15:16

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