“The Struggle to Sell Survival”: Family Fallout Shelters and the Limits of Consumer Citizenship

Bishop, Thomas (2019) “The Struggle to Sell Survival”: Family Fallout Shelters and the Limits of Consumer Citizenship. Modern American History . pp. 1-22. ISSN 2515-0456

Full content URL: https://doi.org/10.1017/mah.2019.8

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“The Struggle to Sell Survival”: Family Fallout Shelters and the Limits of Consumer Citizenship
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Abstract

In 1961 families across the United States witnessed the sudden growth of one of the most remarkable consumer products of the Cold War, the home fallout shelter. This article charts the rise and fall of domestic sales for home fallout shelters from the anticipated market boom in 1961 to bust by 1963. By investigating the growth in the number of shelter salesmen, the public backlash against their sales techniques, the growth of fly by night practitioners, and the eventual decline of the home shelter market, this article exposes the limitations of consumer capitalism in mobilizing and sustaining popular support for national security policy agendas.

Keywords:Cold War, Nuclear History, United States, Consumer Culture
Subjects:V Historical and Philosophical studies > V230 American History
V Historical and Philosophical studies > V147 Modern History 1950-1999
Divisions:College of Arts > School of History & Heritage > School of History & Heritage (History)
ID Code:35342
Deposited On:11 Apr 2019 11:30

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