Unravelling the Tacit in a Digital Age: The Inescapable Role of Inarticulable Insight

Quinn, Lee and Ardley, Barry and Dibb, Sally (2018) Unravelling the Tacit in a Digital Age: The Inescapable Role of Inarticulable Insight. In: TENSION IN THE DATA ENVIRONMENT: CAN ORGANISATIONS MEET THE CHALLENGE? DATA, ORGANISATIONS AND SOCIETY CONFERENCE 2018, 21st November, Coventry University.

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Unravelling the Tacit in a Digital Age: The Inescapable Role of Inarticulable Insight
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Abstract

Our research reconsiders the widely recognised notions of data overload, interpretive ambiguity (Calvard, 2015), and analysis paralysis (Langley, 1995) in a managerial and digitised decision-making context.
In particular, we expose the risks of overlooking a seldom explored, characterisation of strategic marketing management practice: the inherent role of tacit expertise.

Keywords:tacit, decision making, data
Subjects:N Business and Administrative studies > N200 Management studies
Divisions:Lincoln International Business School
ID Code:34332
Deposited On:27 Nov 2018 08:59

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