After Brexit: rethinking the structure of the UK economy and its branding strategies

Ardley, Barry (2018) After Brexit: rethinking the structure of the UK economy and its branding strategies. Strategic Change, 27 (5). pp. 441-446. ISSN 1086-1718

Full content URL: https://doi.org/10.1002/jsc.2228

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After Brexit: rethinking the structure of the UK economy and its branding strategies

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Abstract

Brexit is currently making the economic climate uncertain. It will have an impact on the economic health of the UK economy and its products may suffer as consequence. It presents conditions for engendering both the positive and negative features of a falling currency. Associated with Brexit is the possibility of negative customer brand perceptions, a result of the UK country of origin effect. This raises the issue of considering alternative strategic routes to growth.

Keywords:Brexit, Brands, Growth, British Economy, Habitus
Subjects:N Business and Administrative studies > N110 European Business studies
Divisions:Lincoln International Business School
ID Code:33983
Deposited On:16 Nov 2018 10:34

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