Motivational place attachment dimensions and the pro-environmental behaviour intention of mass tourists: a moderated mediation model

Qu, Ying and Xu, FeiFei and Lyu, Xingyang (2017) Motivational place attachment dimensions and the pro-environmental behaviour intention of mass tourists: a moderated mediation model. Current Issues in Tourism . ISSN 1747-7603

Full content URL: https://www.tandfonline.com/doi/abs/10.1080/136835...

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Item Type:Article
Item Status:Live Archive

Abstract

As a majority of tourist group, the pro-environmental psychological mechanism of mass tourists has not been investigated adequately. Deepening one core facet of the model of goal-directed behaviour, this study investigates the relationships among attitude (i.e. place attachment dimensions), desire, intention and mass tourism value orientation to expound the pro-environmental mentality of mass tourists. Questionnaires were collected from 865 domestic mass tourists visiting Sanya, China. The results partially confirm the validity of the explanation model and delineate the pro-environmental motivating nuance of each place attachment dimension. Place affect and place dependence both significantly motivate the environmental activation of mass tourists. While the motivating effect of the former is rather solid, it is vulnerable to moderation when it comes to the latter. Place identity unexpectedly plays a negative motivating role. The implications of the research findings are discussed.

Additional Information:The final published version of this article can be accessed online at https://www.tandfonline.com/doi/abs/10.1080/13683500.2017.1399988
Keywords:mass pro-environmental tourism; pro-environmental psychological mechanism, mass tourism value orientation, place attachment, attitude-intention gap
Subjects:N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:Lincoln International Business School
ID Code:33487
Deposited On:11 Oct 2018 15:27

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