Sensations, Perception, and Co-creation in Rural Tourism Experiences

Agapito, Dora and Almeida, Hugo and Campos, Ana Claudia (2016) Sensations, Perception, and Co-creation in Rural Tourism Experiences. In: Meeting Challenges for Rural Tourism through Co-Creation of Sustainable Tourist Experiences. Cambridge Scholars Publishing, Newcastle upon Tyne, pp. 39-60. ISBN 978-1-4438-9488-3, 1-4438-9488-5

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Abstract

This book chapter aims to discuss the importance of perception and co-creation in the managing and marketing of rural tourism experiences by focusing on the sensory dimension. Additionally, it presents major methodological approaches that have been used to analyse the sensory tourist experience. Finally, using three cases, the chapter illustrates how to use sensory elements in managing and marketing rural tourism experiences to enhance the overall experience quality at the destination.

Additional Information:This work was supported by FCT- Portuguese Foundation for Science and Technology [grant number UID/SOC/04020/2013].
Keywords:tourism management, sustainable tourism, rural tourism, tourism experience, co-creation
Subjects:N Business and Administrative studies > N212 Creative Management
N Business and Administrative studies > N840 International Tourism
Divisions:Lincoln International Business School
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ID Code:33285
Deposited On:17 Oct 2018 10:50

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