Conceptualising animation in rural communities: the Village SOS case

Mcelwee, Gerard and Smith, Rob and Somerville, Peter (2018) Conceptualising animation in rural communities: the Village SOS case. Entrepreneurship & Regional Development, 30 (1-2). pp. 173-198. ISSN 0898-5626

Full content URL: https://doi.org/10.1080/08985626.2017.1401122

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Abstract

This paper introduces and discusses the concept of animatorship in
relation to rural enterprise and development. At its simplest level,
animatorship is the art of animating others to achieve their objectives.
We develop and apply this concept to understanding community
development and community enterprise, with a specific emphasis on
rural communities. We present a descriptive, conceptual study of a new
concept i.e. animation in the context of entrepreneurship. The fieldwork
for this paper took the form of structured face-to-face interviews with
community development workers in November-January 2015/2016.
These workers actively stimulate, motivate and inspire others and
orchestrate situations and people to bring about change through
others, not merely doing things for them. They build environments and
relationships in which people grow, directing and focusing energies
to develop and empower people’s emotional and social lives and
relationships through patient, open listening and group conversation.

Keywords:animatorship
Subjects:L Social studies > L540 Community Work
Divisions:College of Social Science > School of Social & Political Sciences
ID Code:30927
Deposited On:27 Feb 2018 09:23

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