The marketing implications of value chain governance strategies of wine products using geographical indications (GIs) in Italy and UK

Hawkins-Mofokeng, Raymond and Canavari, Maurizio and Hingley, Martin (2017) The marketing implications of value chain governance strategies of wine products using geographical indications (GIs) in Italy and UK. International Journal of Food and Beverage Manufacturing and Business Models, 2 (2). pp. 13-35. ISSN 2379-7509

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Abstract

Value chain governance (VCG) strategies have important marketing implications for specific wine
and agri-food products that used GIs in Italy and UK. There are many challenges surrounding the
prevailing trend or movement towards the adoption of exclusive quality standards and distinctions in
the global supply chains of agri-food products, including wines to support the conception of traceability
and safety assurances. This article aimed to reviewing previous research that could be relevant to
the analysis of governance mechanisms in supply chains related to GIs for these products. The study
analyzed how other researchers coped with these research issues. The survey was qualitative in nature,
and recapped selected case studies from Italy and UK, regarding the VCG of wine and food products
GIs. Therefore, the findings were limited only to the impact of VCG, wine and food production in
these areas and could not be generalized beyond them. The article contributes in advancing knowledge
and transferring it from existing situations in developed countries or markets to the developing ones.

Keywords:Agri-Food, Geographical Indications (GIs), Value Chain Governance (VCG), Wine
Subjects:N Business and Administrative studies > N120 International Business studies
N Business and Administrative studies > N500 Marketing
Divisions:Lincoln International Business School
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ID Code:30540
Deposited On:06 Mar 2018 10:54

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