Can shared value and entrepreneurship contribute to SME development within rural locations?

Blanchard, Kevin and Gray, David (2018) Can shared value and entrepreneurship contribute to SME development within rural locations? Strategic Change, 28 (2). ISSN 1086-1718

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Abstract

The study tests the view that shared value indices are or similar to that of entrepreneurial awareness, both in their tacit and strategic decision making abilities. A survey of 23 rural and remote rural businesses was carried in order to examine how and why they made specific judgements within their daily and longer term business decision making. The literature indicates that both concepts do have similar traits/characteristically, and also that the two areas may be both mutually similar and have synergies founded within their desired outcomes and centred on the business community. The concept of shared value as a mechanism for profit generating is accepted, but this is tempered with the ability to bring together visions of a shared nature within both customer base and business. In such circumstances the synergistic effect of such strategies becomes blurred and transcends into other business disciplines which may have very similar outcomes. The survey found that both areas of test shared a high level of similarity, but geographical location had no effect on the level of application.

Keywords:Entrepreneurship, Shared Value, Small Medium sized business, Rural economy
Subjects:N Business and Administrative studies > N210 Management Techniques
N Business and Administrative studies > N212 Creative Management
N Business and Administrative studies > N200 Management studies
N Business and Administrative studies > N211 Strategic Management
N Business and Administrative studies > N100 Business studies
Divisions:Lincoln International Business School
ID Code:30357
Deposited On:02 Mar 2018 15:32

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