Type tells tales

Tullett, Barrie and Wood, Philippa and Marinetti, Filippo Tommaso and Werkman, Hendrik Nicolaas and Cage, John and Ting, Walasse and Bui, Antonius and McDonough, Dylan and Hagner, Dirk and Crawford, Allen and Bunsas, Bianca and Inclusus, Herman and Antônio, Pedro and Anhorn, Gabriel and Lehrer, Warren and Picabia, Francis and Lionni, Leo and Massin, Robert and Kalman, Maira and Leach, Molly and Sharpe, Stuart and Hannah, Jonny and Hingston, Tom and Blegvad, Peter and Swainson, Andrew and King, Patrick and Scher, Paula and Soleri, Paulo and Drucker, Johanna and Eckersley, Richard and Hendrix, John and Seiffert, Isabel and Fosberg, Lora and Rosenwald, Laurie and Passafiume, John and Reeve, Nick and Cohen, Natali and Vought, Annie and Summerford, Jack and Munday, Oliver and Sewell, Carolyn and Sayer, Alida and Spanier, Ariane and Rea, Brian and Patrick, Daniel and Goodman, Timothy and Eckersley, Rogers and Zlatkov, Kiril and Winston, Sam and Sena, Damián and Mazali Pilar, Hermes and Bergez, González and Depero, Fortunato and Kent, Corita and Bantjes, Marian and Costa, Cyla and Morcos, Wael and Heath, Ebon and Butler, Angie and Diesel, Chank and Ulku, Anne and Bagdonas, Brian Scott and Clarke, Jamie and Permenter, Jason and Munari, Bruno and Cumptich, Roberto de Vicq de and MacDonald, Ross and Glaser, Milton and Glaser, Shirley (2017) Type tells tales. Thames & Hudson, London, pp. 34-37. ISBN 9780500420577

Full content URL: https://thamesandhudson.com/type-tells-tales-97805...

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Abstract

Type Tells Tales focuses on typography that is integral to the message or story it is expressing. This is type that speaks – that is literally the voice of the narrator. And the narrator is the typographer. This can be quite literal, for example when letters come from the mouth of a person or thing, as in a comics balloon. It can be hand lettering, drawn with its own distinctive peculiarities that convey personality and mood. Precedents for contemporary work might be in Apollinaire’s calligram ‘Il pleut’ or Kurt Schwitters’ children’s picture book The Scarecrow, or in Concrete Poetry, Futurist ‘Words in Freedom’ or Dadaist collage.

Seeking out examples in the furthest reaches of graphic design, Steven Heller and Gail Anderson uncover work that reveals how type can be used to render a particular voice or multiple conversations, how letters can be used in various shapes and sizes to create a kind of typographic pantomime, and how type can become both content and illustration as in, for example Paul Rand’s ‘ROARRRRR’. Letters take the shape and form of other things, such as people, faces, animals, cars or planes. There are examples of how typographic blocks, paragraphs, sentences and blurbs can be used to guide the eye through dense information.

Keywords:Typography, Art, Typewriter Art, Letterpress, Graphic Design, Steven Heller, Gail Anderson, Thames & Hudson, Typographic Dante
Subjects:W Creative Arts and Design > W100 Fine Art
W Creative Arts and Design > W211 Typography
W Creative Arts and Design > W120 Painting
W Creative Arts and Design > W830 Prose Writing
W Creative Arts and Design > W220 Illustration
W Creative Arts and Design > W213 Visual Communication
W Creative Arts and Design > W110 Drawing
W Creative Arts and Design > W820 Poetry Writing
W Creative Arts and Design > W210 Graphic Design
W Creative Arts and Design > W800 Imaginative Writing
W Creative Arts and Design > W140 Printmaking
Divisions:College of Arts > School of Architecture & Design > School of Architecture & Design (Design)
ID Code:30340
Deposited On:15 Mar 2018 15:49

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