A macro and micro perspective of the global software industry with specific orientation to India, China and the Philippines

Mcmanus, John and Floyd, David (2004) A macro and micro perspective of the global software industry with specific orientation to India, China and the Philippines. Asia Pacific Journal of Marketing and Logistics, 16 (4). pp. 52-64. ISSN 1355-5855

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Full text URL: http://dx.doi.org/10.1108/13555850410765267

Abstract

Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to
other higher growth and low cost markets such as China and Russia. India will have to move higher up the value chain if it is to maintain this favourable position. This article sets out to explain the main reasons why India is proving
attractive for foreign direct investment by examining theories of internationalisation and drawing on key FDI data. Contrasts are also made with other important markets including China and Philippines. The article then
goes on to examine industry specific variables. The article then considers some alternative historical and cultural factors that may also have a role in explaining the success of this particular industry and location.

Item Type:Article
Additional Information:Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and low cost markets such as China and Russia. India will have to move higher up the value chain if it is to maintain this favourable position. This article sets out to explain the main reasons why India is proving attractive for foreign direct investment by examining theories of internationalisation and drawing on key FDI data. Contrasts are also made with other important markets including China and Philippines. The article then goes on to examine industry specific variables. The article then considers some alternative historical and cultural factors that may also have a role in explaining the success of this particular industry and location.
Keywords:Software Industry, India, China, Global Strategies, Global software industry
Subjects:N Business and Administrative studies > N200 Management studies
Divisions:College of Social Science > Lincoln Business School
ID Code:3024
Deposited By: Rosaline Smith
Deposited On:23 Jul 2010 13:36
Last Modified:14 Aug 2011 18:42

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