The cognitive-affective-conative model of destination image: a confirmatory analysis

Agapito, Dora and Mendes, Júlio and Valle, Patricia (2013) The cognitive-affective-conative model of destination image: a confirmatory analysis. Journal of Travel and Tourism Marketing, 30 (5). pp. 471-481. ISSN 1054-8408

Documents
Authors version_Agapito_The cognitive-affective-conative model of destination image.pdf
[img]
[Download]
[img]
Preview
PDF
Authors version_Agapito_The cognitive-affective-conative model of destination image.pdf - Whole Document

333kB
Item Type:Article
Item Status:Live Archive

Abstract

Destination image influences tourist behaviour before, during and after travel, as it is an important instrument which contributes to tourists’ loyalty. Although Gartner (1993) advocates that the cognitive, affective and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the relationship between the dimensions of destination image. The results of structural equation modelling confirm Gartner’s theoretical model, validating the theory that the influence of the cognitive component on the conative dimension is higher when mediated by the affective component, raising managerial implications.

Keywords:Destination image, Cognitive-Affective-Conative Approach, Tourists
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N840 International Tourism
N Business and Administrative studies > N810 Travel Management
Divisions:Lincoln International Business School
Related URLs:
ID Code:29933
Deposited On:09 Mar 2018 12:37

Repository Staff Only: item control page