Exploring communication strategies to use with parents on childhood immunisation

Redsell, Sarah A. and Bedford, Helen and Siriwardena, A. Niroshan and Collier, Jacqueline and Atkinson, Philippa (2010) Exploring communication strategies to use with parents on childhood immunisation. Nursing Times, 106 (19). pp. 19-22. ISSN 0954-7762

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Exploring communication strategies to use with parents on childhood immunisation
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Abstract

While childhood immunisations are voluntary in the UK , healthcare staff strongly encourage uptake; this is endorsed by the Department of Health. While a few parents refuse immunisation outright, many more are uncertain about the risks and benefits. This uncertainty was exacerbated during the controversy over the mumps, measles and rubella vaccine. This prompted many studies exploring parents’ views, which reported considerable criticism of the approach of healthcare professionals. The National Institute for Health and
Clinical Excellence (2009) published guidance on reducing differences in uptake. Six key areas were identified for improvement: immunisation programmes; information systems; training; the contribution of nurseries, schools and colleges; targeting groups at risk of not being fully immunised; and hepatitis B immunisation for babies.
This article examines the literature on healthcare professionals’ views about the universal childhood immunisation programme and information for parents. It also highlights issues around improving access and information delivery.

Item Type:Article
Additional Information:While childhood immunisations are voluntary in the UK , healthcare staff strongly encourage uptake; this is endorsed by the Department of Health. While a few parents refuse immunisation outright, many more are uncertain about the risks and benefits. This uncertainty was exacerbated during the controversy over the mumps, measles and rubella vaccine. This prompted many studies exploring parents’ views, which reported considerable criticism of the approach of healthcare professionals. The National Institute for Health and Clinical Excellence (2009) published guidance on reducing differences in uptake. Six key areas were identified for improvement: immunisation programmes; information systems; training; the contribution of nurseries, schools and colleges; targeting groups at risk of not being fully immunised; and hepatitis B immunisation for babies. This article examines the literature on healthcare professionals’ views about the universal childhood immunisation programme and information for parents. It also highlights issues around improving access and information delivery.
Keywords:communication, health visitors, immunisation, MMR, decision-making
Subjects:B Subjects allied to Medicine > B714 Practice Nursing
B Subjects allied to Medicine > B710 Community Nursing
B Subjects allied to Medicine > B712 Health Visiting
A Medicine and Dentistry > A300 Clinical Medicine
Divisions:College of Social Science > School of Health & Social Care
ID Code:2567
Deposited By: Niro Siriwardena
Deposited On:25 May 2010 14:30
Last Modified:13 Mar 2013 08:38

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