Individual differences between iPhone and Android smartphone users

Shaw, Heather and Ellis, David and Kendrick, Libby-Rae and Wiseman, Richard (2016) Individual differences between iPhone and Android smartphone users. In: Social Psychology Section Annual Conference 2016, 31 August – 2 September 2016, The Mecure Holland House, Cardiff..

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Abstract

Background: Android and iPhone devices account for over 95% of all smartphones sold world-wide, but individual differences between these two groups has never been investigated empirically. This is surprising given that many other purchasing decisions can predict individual traits. Methods: In this paper, we considered stereotypes and actual individual differences between these two groups. Study 1 required participants (N=240) to circle adjectives they associated with iPhone and Android smartphone users. Study 2 then tested these stereotypes against ‘actual’ personality traits in a larger sample (N=530). Findings: Applying these adjectives to a standard model of personality, Android users were perceived to have greater levels of Honesty-Humility, Agreeableness, Openness but be less Extroverted than iPhone users. While these stereotypes were largely inaccurate, we were able to build statistical models that predicted smartphone ownership at above chance level based on key individual differences between the two groups. Discussion: In line with extended self theory, a smartphone provides some valuable information about its owner. These findings are discussed in relation to the growing number of smartphone research designs that only collect data across a single smartphone platform.

Additional Information:Conference title: 'Reclaiming Social Psychology: Interdisciplinary Dialogues’
Keywords:smartphones, personality, psychology, brand
Subjects:C Biological Sciences > C800 Psychology
C Biological Sciences > C880 Social Psychology
C Biological Sciences > C810 Applied Psychology
C Biological Sciences > C890 Psychology not elsewhere classified
Divisions:College of Social Science > School of Psychology
ID Code:24872
Deposited On:28 Oct 2016 08:05

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