Bramston, David (2008) Idea searching. Basics product design . AVA Publishing. ISBN 9782940373765
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... examines the different methods generating and identifying ideas, and teaches the reader to understand what is being observed and recorded.
The book advocates a step-by-step approach to generating ideas and brainstorming. It encourages an open mind in the development of ideas and teaches the reader to always question convention.
The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design.
|Item Type:||Book or Monograph|
|Subjects:||W Creative Arts and Design > W240 Industrial/Product Design|
|Divisions:||College of Arts > Lincoln School of Art & Design|
|Deposited By:||Bev Jones|
|Deposited On:||14 May 2010 10:34|
|Last Modified:||06 Dec 2013 09:45|
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