Perceptions of female body size and shape in China, Hong Kong, and the United Kingdom

Mo, Josephine J. Y. and Cheung, Kate W. K. and Gledhill, Lucinda J. and Pollet, Thomas V. and Boothroyd, Lynda G. and Tovée, Martin J. (2014) Perceptions of female body size and shape in China, Hong Kong, and the United Kingdom. Cross-Cultural Research, 48 (1). pp. 78-103. ISSN 1069-3971

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Abstract

Photographs of 50 women were rated for attractiveness, health, and fertility recorded by four sets of participants-Rural-Chinese (n = 50), Chinese participants in Hong Kong (n = 50), Chinese participants living in the United Kingdom (n = 50), and participants self-identifying as "Caucasian" living in the United Kingdom. The results suggest that a polynomial function of Body Mass Index (kg/m2) is the best predictor of all three judgments in all four observer groups. In contrast, shape cues, such as the waist-to-hip ratio (WHR), seem to play a relatively small role. Shape cues do consistently account for a greater proportion of the variance in all three Chinese groups than for the Caucasian participants, implying a greater role for shape in the Chinese participants' judgments. This result may reflect the competing pressures between the healthy range for shape and body mass in the Chinese populations versus the role of visual diet in influencing body preferences in different cultural environments.

Keywords:visual diet, thin ideal, body image, body shape, cross-cultural, China, NotOAChecked
Subjects:C Biological Sciences > C800 Psychology
C Biological Sciences > C830 Experimental Psychology
C Biological Sciences > C841 Health Psychology
C Biological Sciences > C880 Social Psychology
Divisions:College of Social Science > School of Psychology
ID Code:24386
Deposited On:26 May 2017 11:49

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