Experience marketing and tourism: an application of service-dominant logic to Addiopizzo Travel

Bregoli, Ilenia (2016) Experience marketing and tourism: an application of service-dominant logic to Addiopizzo Travel. In: Global dynamics in travel, tourism, and hospitality. IGI global. ISBN 9781522502012

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Item Type:Book Section
Item Status:Live Archive

Abstract

Tourism is acknowledged to be highly experiential in nature, but despite these characteristics, in the tourism literature there are few articles that adopt the Service-Dominant logic (S-D logic) for studying tourism experiences. The aim of this paper is to apply the S-D logic to the case of Addiopizzo Travel, a Mafia-free project of responsible tourism set up in Sicily, Italy. Results show the role of Addiopizzo Travel as a central node of the network of firms involved in the project and the role that interactions among Addiopizzo Travel, stakeholders, and visitors have in the co-creation of tourists’ experience.

Keywords:Service-Dominant logic, Experience co-creation, Addiopizzo Travel
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:Lincoln International Business School
ID Code:24280
Deposited On:27 Sep 2016 07:58

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