A phenomenological perspective on the work of the marketing manager: an analysis of the process of strategic planning in organisations

Ardley, Barry (2009) A phenomenological perspective on the work of the marketing manager: an analysis of the process of strategic planning in organisations. Lambert Academic Publishing, Köln. ISBN 9783838323329

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Abstract

Abstract

Item Type:Book or Monograph
Additional Information:Abstract
Keywords:Marketing Management, Strategic planning
Subjects:N Business and Administrative studies > N500 Marketing
Divisions:College of Social Science > Lincoln Business School
ID Code:2402
Deposited By: Bev Jones
Deposited On:30 Apr 2010 11:44
Last Modified:18 Jul 2011 16:23

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