The importance of a new product development (NPD) process: getting started.

Owens, Jonathan D and Davies, John (2000) The importance of a new product development (NPD) process: getting started. In: 1st European Conference on Knowledge Management, 26-27 October 2000, Bled School of Management, Bled, Slovenia..

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Abstract

In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer, and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.

Item Type:Conference or Workshop Item (Paper)
Additional Information:In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer, and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.
Keywords:Product Development, New Products, New Product Development, Product Success
Subjects:N Business and Administrative studies > N100 Business studies
Divisions:College of Social Science > Lincoln Business School
ID Code:2399
Deposited By: Jonathan Owens
Deposited On:29 Apr 2010 16:12
Last Modified:13 Mar 2013 08:37

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