Owens, Jonathan D and Davies, John (2000) The importance of a new product development (NPD) process: getting started. In: 1st European Conference on Knowledge Management, 26-27 October 2000, Bled School of Management, Bled, Slovenia..
|Item Type:||Conference or Workshop Item (Paper)|
The_importance_of_a_NPD_process;_getting_started-FDraft-00.pdf - Whole Document
|Divisions:||College of Social Science > Lincoln Business School|
|Abstract:||In order to achieve a successful new product, and certainly the successful implementation of a new product into a company, it is necessary to have a structured and documented approach to New Product Development (NPD), therefore providing a clear roadmap for the development of new products. This review highlights the NPD process, from concept to consumer, and what the key success drivers are, such as; the quest for real product superiority and success, and the need for cross-functional teams; in order for a company to succeed and use new products as a source for competitive advantage.|
|Date Deposited:||29 Apr 2010 16:12|
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