Doing dood doing well: discussion of CSR in the pulp and paper industry in the Asian context

Hack-polay, Dieu and Qiu, Haiyan (2016) Doing dood doing well: discussion of CSR in the pulp and paper industry in the Asian context. In: Comparative perspectives on global corporate social responsibility. Advances in Business Strategy and Competitive Advantage . IGI Global, pp. 225-239. ISBN UNSPECIFIED

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Item Type:Book Section
Item Status:Live Archive

Abstract

Corporate social responsibility (CSR) involves multi-faceted concerns and interested parties. The theoretical
paper argues that pursuing CSR policies creates value for sustainable economic prosperity for
the pulp and paper sector. The pulp and paper industry is one of the largest industrial sectors worldwide
and plays a critical role in global development. As the fourth largest energy user and CO2 emitter, the
industry is subject to the vicissitudes of global society and environment. Irresponsible pulp and paper
operations are now shunned by various stakeholders, which ultimately affect their economic bottom lines.
Sustainable operations bring continuity and competitiveness along with innovation, efficiency and social
recognition to the industry. Using the criteria of the triple-bottom-line theory (economic, environmental
and social), this paper demonstrates that a strong CSR framework and proactive initiatives add value
to the pulp and paper business.

Keywords:CSR, Pulp and Paper, Environment, Pollution, Triple bottom line
Subjects:L Social studies > L300 Sociology
N Business and Administrative studies > N290 Management studies not elsewhere classified
N Business and Administrative studies > N100 Business studies
N Business and Administrative studies > N120 International Business studies
N Business and Administrative studies > N211 Strategic Management
Divisions:Lincoln International Business School
ID Code:23783
Deposited On:25 Aug 2016 19:46

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