Teaching undergraduate marketing students using 'Hot-Seating Through Puppetry': an exploratory study.

Pearce, Glenn and Hardiman, Nigel (2012) Teaching undergraduate marketing students using 'Hot-Seating Through Puppetry': an exploratory study. Innovations in Education and Teaching International, 49 (4). pp. 437-447. ISSN 1470-3297

Full content URL: http://www.tandfonline.com/doi/abs/10.1080/1470329...

Documents
Pearce & Hardiman_hot seating through puppetry.docx
[img]
[Download]
23070 Pearce Hardiman_hot seating through puppetry.pdf
[img]
[Download]
[img] Microsoft Word
Pearce & Hardiman_hot seating through puppetry.docx - Whole Document

55kB
[img]
Preview
PDF
23070 Pearce Hardiman_hot seating through puppetry.pdf

420kB
Item Type:Article
Item Status:Live Archive

Abstract

Changes in preferred methods of learning among many students in recent years
have challenged educators to introduce more interactive and experiential teaching
methods. ‘Hot seating’ – where a person, such as an invited subject expert
is interviewed by an audience – is a well-established interactive method of
learning, but is often limited by availability of willing and suitable interviewees.
In this exploratory study, university business undergraduates were required to
interact with a lecturer-operated puppet representing a corporate client interviewee
in a simulated sales presentation. Reflective diaries were used to gain
insights into students’ perceptions of this teaching technique. Results suggest
that students: (i) gained practical business skills; (ii) were exposed to commercial
responsibilities and (iii) assimilated relevant academic theory. Benefits and
limitations of ‘hot seating through puppetry’ and its possible contribution to
teaching and learning in a variety of contexts are discussed, together with suggestions
for further research.

Keywords:puppets, puppetry, hot seating, role play, drama in teaching, marketing education
Subjects:X Education > X340 Academic studies in Tertiary Education
N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N100 Business studies
X Education > X342 Academic studies in Higher Education
N Business and Administrative studies > N613 Training Methods
Divisions:Lincoln International Business School
ID Code:23070
Deposited On:28 Apr 2016 09:07

Repository Staff Only: item control page