Kirman, Ben and Lawson, Shaun and Linehan, Conor and Martino, Francesco and Gamberini, Luciano and Gaggioli, Andrea (2010) Improving social game engagement on Facebook through enhanced socio-contextual information. In: ACM Conference on Human Factors in Computer Systems, 10-15 April 2010, Atlanta, Georgia.
|Item Type:||Conference or Workshop Item (Paper)|
|Divisions:||College of Science > School of Computer Science|
|Abstract:||In this paper we describe the results of a controlled study of a social game, Magpies, which was built on the Facebook Online Social Network (OSN) and enhanced with contextual social information in the form of a variety of social network indices. Through comparison with a concurrent control trial using an identical game without the enhanced social information, it was shown that the additional contextual data increased the frequency of social activity between players engaged in the game. Despite this increase in activity, there was little increase in growth of the player-base when compared to the control condition. These findings corroborate previous work that showed how socio-contextual enhancement can increase performance on task-driven games, whilst also suggesting that it can increase activity and engagement when provided as context for non task-driven game environments.|
|Date Deposited:||11 Mar 2010 15:32|
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