Cultural consumption and the myth of ‘life-style’

Maycroft, Neil (2004) Cultural consumption and the myth of ‘life-style’. Capital & Class: Special Issue on Cultural Production, Consumption and Resistance, No 84, October 2004. (84). pp. 61-75. ISSN 0309-8168

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Cultural consumption and the myth of ‘life-style’
This paper was originally published as ‘Cultural consumption and the myth of ‘life-style”, in Capital & Class: Special Issue on Cul- tural Production, Consumption and Resistance, No 84, October 2004.
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Abstract

The concept of ‘life-style’ seems to have been thoroughly naturalised, both academically and in common parlance.There is little critical interrogation of what ‘life-style’ involves, beyond its connection to cultural and aesthetic aspects of consumption. What are the implications of accepting this culturalised description of consumption and its shorthand designation, ‘lifestyle’? This polemical paper interrogates both the linguistic and conceptual challenges associated with the term, and argues that it acts to efface and erase important social differences of wealth, opportunity, class, gender and ethnicity, as well as obscuring global and historical inequalities.

Item Type:Article
Additional Information:The concept of ‘life-style’ seems to have been thoroughly naturalised, both academically and in common parlance.There is little critical interrogation of what ‘life-style’ involves, beyond its connection to cultural and aesthetic aspects of consumption. What are the implications of accepting this culturalised description of consumption and its shorthand designation, ‘lifestyle’? This polemical paper interrogates both the linguistic and conceptual challenges associated with the term, and argues that it acts to efface and erase important social differences of wealth, opportunity, class, gender and ethnicity, as well as obscuring global and historical inequalities.
Keywords:Consumption, Ideology, Lifestyle, Identity, Work, maycroft498
Subjects:L Social studies > L370 Social Theory
Divisions:College of Arts > Lincoln School of Art & Design
ID Code:2060
Deposited By: Neil Maycroft
Deposited On:18 Nov 2009 11:56
Last Modified:13 Mar 2013 08:33

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