Who are blood donors? The reluctant altruist, the impure altruist, and the warm-glow giver

Ferguson, Eamonn and Keatley, David and Evans, Rachel and Taylor, Michael J. and Flynn, Niall and Lawrence, Claire (2012) Who are blood donors? The reluctant altruist, the impure altruist, and the warm-glow giver. Psychology and Health, 27 (Supp1). ISSN 0887-0446

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Background: A supply of blood, provided by volunteer donors, is crucial for all health services. Recent epidemiological data suggest that experienced blood donors are motivated by warm-glow (it makes me feel good) and novice donors by a newly identified motivation of reluctant altruism (RA: donating because no-one else will), rather than pure altruism. These new and surprising findings require further investigation. A series of behavioural economic (BE) games to assess warm-glow and psychometric analyses were used to examine the validity of these findings. Methods: Data were gathered from a psychometric experimental study (N = 450) and four lab based economic games (N = 210). Findings: The BE games confirm blood donors are warm-glow givers. Reluctant altruism emerges as a clear factor and the strongest predictor of intentions to donate in non-donors, current and relapsed donors. Discussion: Implications for theories of altruism, blood donation and recruitment of blood donors are discussed.

Additional Information:Special Issue: Abstracts Supplement: “Resiliance and Health” : 26th Conference of the European Health Psychology Society, Prague, Czech Republic, 21st - 25th August 2012
Keywords:blood donor, charity, warm-glow, altruism
Subjects:C Biological Sciences > C800 Psychology
C Biological Sciences > C841 Health Psychology
Divisions:College of Social Science > School of Psychology
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ID Code:19674
Deposited On:06 Jun 2016 15:15

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