Loyalty and competition in a changing market place, the supermarket challenge

Floyd, David and Rahman, Mizan and Ahmed, Uddin, N. (2015) Loyalty and competition in a changing market place, the supermarket challenge. In: Strategic management and business analysis (Second edition). Routledge, pp. 197-200. ISBN 1138817651, 9781138817654, 9781138817647

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Item Type:Book Section
Item Status:Live Archive

Abstract

This book section is about the loyalty and competition in the changing market place in the supermarket industry. [Case study]

Keywords:Loyalty, Competition, Supermarkets
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N100 Business studies
N Business and Administrative studies > N240 Retail Management
Divisions:Lincoln International Business School
ID Code:18386
Deposited On:14 Aug 2015 13:47

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