The landscape of gadget architecture

Kolakowski, Marcin Mateusz (1997) The landscape of gadget architecture. Architektura & Biznes . pp. 26-27. ISSN 1230-1817

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The Landscape Of Gadget Architecture

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Abstract

When one of the world’s greatest car manufacturers sets about to celebrate their centennial at one of the largest car fairs, you can expect something special. And you definitely weren't disappointed if you happened to visit Pavilion 13 at the 56th Autumn AA Nutzfahrzeuge (special-use vehicles) in Hanover. The Mercedes-Benz AG wood-and-steel structure was the last in the row of pavilions, holding this culminating position to accentuate the company’s artistic and environmental aspira¬tions. Two huge screens at the entrance showed the history of Mercedes lorries and buses. A two-hundred-metre-long ridge spanning the theatrical-technical world of the exhibition makes it possible for the guest to get a bird-eye view of the whole and plan their tour the best way to suit their needs. The 7.2-metre-high arch is definitely the structural dominant of the exhibition and doubles as a stand for the viewers of the whole show, complete with music, dancers and some technical attractions, including a truck veiled by a half-transparent fabric. Its lights go on and off in sync with church music, which, combined with a stylised gothic window, seem to remind the visitors of the sacred position of the car in our times...
Stuttgart-based architects Kauffmann Thelling & Partner, chosen once again by Mercedes-Benz to design their display, sought inspiration in the Alpine landscapes. The differentiation of levels expanded available space from 12,000 to 17,000sqm. Emulation of mountainous topography produced several independent niches - con¬secutive scenes in the scenario. The uppermost level presents the new generation of buses and lorries. The middle section contains G-class jeeps. The lower story is a canyon with information for press people. Another part is the theme park, divided into the hot and cold sections, trying to make visitors aware of how well Mercedes special-use vehicles perform in extreme conditions.
The environmental aspect was addressed mostly by the replacement of traditional air-conditioning systems with a computer-controlled opening in the roof regulating the flow of the warm air. Besides, simple materials abounded throughout the exhibi¬tion, such as wood, steel, glass and the ubiquitous sisal fabric, which most visitor will probably associate with the Mercedes-Benz Centennial for many years to come.

Keywords:Architecture
Subjects:K Architecture, Building and Planning > K100 Architecture
Divisions:College of Arts > School of Architecture & Design > School of Architecture & Design (Architecture)
ID Code:18010
Deposited On:27 Jul 2015 11:44

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