An English approach to national identity and cultural image discourse system: from Shakespeare to the 20th century

Winston, Brian (2015) An English approach to national identity and cultural image discourse system: from Shakespeare to the 20th century. International Communication of Chinese Culture, 2 (1). pp. 19-29. ISSN 2197-4233

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Abstract

The difficulties of representing national identity and cultural image in
the mass media are universal. Are there, therefore, any universal general principles
and techniques for the construction of hegemonically-robust cultural messages? It is
suggested that there might be. Using the transmission of mass media messages in
England during World War II as a case study of one such technique, an approach is
outlined. In this instance, a certain presumption of hostility and negativity to cultural
communications that attempt to reinforce national identity is addressed by a
nuanced approach allowing measures of ‘realistic’ negativity to ensure positive
response.

Keywords:Communications, national identity, cultural image, Shakespeare, China, Chinese culture, Patriotism, cynicism, propaganda, persuasive messages, realism, bmjgoldcheck
Subjects:P Mass Communications and Documentation > P900 Others in Mass Communications and Documentation
Divisions:College of Arts > Lincoln School of Film & Media > Lincoln School of Film & Media (Film)
College of Arts > Lincoln School of Film & Media > Lincoln School of Film & Media (Media)
College of Arts > School of English & Journalism > School of English & Journalism (Journalism)
ID Code:17822
Deposited On:10 Jul 2015 10:40

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