Understanding the organisational context and the impact of contextual individual ambidexterity on organisational ambidexterity, organisational and marketing innovations in Nigerian SMEs

Ajayi, Oluseyi Moses and Morton, Susan C. (2012) Understanding the organisational context and the impact of contextual individual ambidexterity on organisational ambidexterity, organisational and marketing innovations in Nigerian SMEs. In: British Academy of Management Conference 2012: Management Research Revisited: Prospects for Theory and Practice, 11-13 September 2012, Cardiff Business School, Cardiff University, Cardiff.

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Understanding the organisational context and the impact of contextual individual ambidexterity on organisational ambidexterity, organisational and marketing innovations in Nigerian SMEs
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Abstract

Many of the previous research studies on innovation tend to focus on process and product innovations. It is, however, interesting to note that Organisational and Marketing Innovations (OMIs) could be the necessary prerequisites to optimally utilise and deploy such technological process and product innovations. This study proposes Organisational Ambidexterity as a necessary antecedent to develop the firm’s OMI capabilities. For firms to remain competitive and adaptive to a continuous change in the business environment, Organisational Ambidexterity has been noted to be a necessary attribute, but research on ambidexterity at individual level of analysis is limited. The study intends to develop a framework that promotes effective innovation through shop floor employees’ contributions to organisational ambidexterity, organisational innovation capability and the firm’s marketing innovation capability.

Keywords:Organisational context, Contextual individual ambidexterity, Organisational ambidexterity, Organisational and marketing innovations, Nigeria, Small and medium sized enterprises
Subjects:N Business and Administrative studies > N100 Business studies
N Business and Administrative studies > N120 International Business studies
Divisions:College of Science > National Centre for Food Manufacturing
ID Code:17642
Deposited On:10 Jun 2015 15:51

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