Identifying entrepreneurial competencies using Q methodology: an innovative research approach

Phelan, Chris (2015) Identifying entrepreneurial competencies using Q methodology: an innovative research approach. In: 14th European Conference on Research Methodology for Business and Management Studies (ECRM2015), 11th - 12th June 2015, University of Malta, Valetta, Malta.

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Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive

Abstract

This paper introduces Q Methodology as a technique for the study of human subjectivity and in particular individual beliefs, values, opinions and attitudes. Originating in the discipline of psychology, Q Methodology remains a relatively unknown and underutilised technique across other disciplines. Moreover, where it does occur, it is frequently described as an innovative research approach. Here, the six key stages within a Q Methdological study are introduced, and are explored in the context of an illustrative Q study which sought to identify the entrepreneurial competencies of UK farmers who have diversified all, or part, of their agricultural operations to farm based tourism and recreation. Thus, the aim of this paper is to demonstrate how Q Methodology works in a practical setting with the literature on Q Methodology reviewed and discussed in tandem with the research findings. In outlining this research design, this paper highlights that Q Methodology embraces a hybridity of both quantitative and qualitative approaches. However, at its core, lies a rejection of hypothetico-deductive methods, and as such, it remains a social constructionist and largely qualitative method. Moreover, this paper demonstrates that Q has much to offer business and management researchers in heeding the call for greater methodological pluralism.

Keywords:Q Methodology, Subjectiviy, Entrepreneurial Competencies, Farm Diversification
Subjects:N Business and Administrative studies > N100 Business studies
N Business and Administrative studies > N222 Recreation/Leisure Management
Divisions:Lincoln International Business School
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ID Code:17455
Deposited On:12 Jun 2015 15:58

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