Unlocking the business environment

Brinkman, John and Bateman, Ilva Navarro and Harper, Donna and Hodgson, Caroline (2010) Unlocking the business environment. Unlocking . Routledge/Taylor and Francis. ISBN 9780203782644, 9780340942079

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Item Type:Book or Monograph
Item Status:Live Archive

Abstract

The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two.
It is written with the outward-looking student in mind and, as a result, encourages readers to reflect on what they have read and to consolidate their learning through regular self-testing exercises and discussion points. The text contains highly relevant and 'household name' case studies, ensuring that it is a highly topical and engaging book. Where organisational styles differ, the authors put forward the pros and cons of different points of view, ensuring that students have the information necessary to make up their own minds and develop management strategies of their own. The business environment is a fundamental subject in any Business Studies degree course. This new, student-friendly book divides the subject into the internal and external environment and, where relevant, discusses the interface between the two.

Keywords:Business environment, Business management
Subjects:N Business and Administrative studies > N100 Business studies
Divisions:Lincoln International Business School
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ID Code:16508
Deposited On:21 Jan 2015 16:36

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