A sustainable village phone model to serve the rural developing world

Akter, Shahriar and Rajasekera, Jay and Rahman, Mahfuzur (2008) A sustainable village phone model to serve the rural developing world. In: Confronting the Challenge of Technology for Development: Experience from BRICS, 29-30 May, University of Oxford.

Full content URL: http://www3.qeh.ox.ac.uk/slptmd/Akter_etal.pdf

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Item Type:Conference or Workshop contribution (Paper)
Item Status:Live Archive

Abstract

Wireless technologies have created an unprecedented opportunity for rural customers in the developing
world to solve their communication and information problems in an instantaneous, interactive and
customized way. The framework of the study focuses on existing mobile village phone model in
Bangladesh and suggests ways to make it sustainable through mobile information services marketing. The
study has treated ‘village phone’ as a cost effective and interactive channel through which various time
befitting information can be marketed to serve customers in the rural settings.

Keywords:Village Phone Programme (VPP), ICT
Subjects:N Business and Administrative studies > N500 Marketing
Divisions:Lincoln International Business School
ID Code:16328
Deposited On:29 Dec 2014 15:13

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