A catalogue of swindles and perversions: what George Orwell can teach copywriters today

Horberry, Roger and Lingwood, Gyles (2014) A catalogue of swindles and perversions: what George Orwell can teach copywriters today. The Agency Post . ISSN ?

Full content URL: http://www.agencypost.com/catalogue-swindles-perve...

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Item Type:Article
Item Status:Live Archive

Abstract

In 1946 George Orwell published his now-famous essay, 'Politics and the English Language'. Although a critique of the blather and balderdash employed by professional politicians in the 1930s and ’40s, Orwell’s observations are remarkably perceptive and have much to say to copywriters today.

Keywords:copywriting, advertising, design studies, JCOpen
Subjects:W Creative Arts and Design > W213 Visual Communication
W Creative Arts and Design > W200 Design studies
N Business and Administrative studies > N561 Advertising
Divisions:College of Arts > School of Architecture & Design > School of Architecture & Design (Design)
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ID Code:16266
Deposited On:14 Dec 2014 20:26

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