Who killed long copy?

Horberry, Roger and Lingwood, Gyles (2014) Who killed long copy? Brand Republic website . ISSN ?

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Item Type:Article
Item Status:Live Archive

Abstract

Long copy is of course long dead. The adverts of yesteryear featuring hundreds of carefully crafted words are clearly no more.

Keywords:Copywriting, advertising, JCNotOpen
Subjects:W Creative Arts and Design > W213 Visual Communication
N Business and Administrative studies > N561 Advertising
Divisions:College of Arts > School of Architecture & Design > School of Architecture & Design (Design)
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http://purl.org/dc/terms/isPartOfhttp://eprints.lincoln.ac.uk/15054/
ID Code:16263
Deposited On:14 Dec 2014 16:36

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