Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia

Pearce, Jeremy and Miani, Mattia and Segon, Michael and Nguyen, Bang (2015) Ethical marketing in Vietnam, Cambodia, the Philippines and Indonesia. In: Ethical and social marketing in Asia: Incorporating fairness management. Elsevier Asian Studies Series . Woodhead/Elsevier, pp. 95-114. ISBN 9780081000977

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Item Type:Book Section
Item Status:Live Archive

Abstract

The goal of this chapter is to look at the mounting interest in marketing ethics by government regulators, marketing and communication professionals and the general public in Vietnam, Cambodia, Philippines, and Indonesia. Examples and cases will be drawn from these interesting and diverse South East Asian countries. We develop a conceptual framework linking both theory and practice, with diverse topics such as responsible decision-making, duties of a marketing professional, regulation, and public discourse on marketing ethics. The framework thus allows us to capture a range of potential topics likely to influence both marketing practitioners and policy makers.

Keywords:Ethics, Marketing, Government, Communication
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N100 Business studies
Divisions:Lincoln International Business School
ID Code:16261
Deposited On:20 Jan 2015 13:02

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