Interdisciplinary lessons in industrial design and marketing

Matthews, Geoff and Forrester, Jason (2005) Interdisciplinary lessons in industrial design and marketing. In: 3rd Engineering and Product Design Education International Conference, 15-16 Sept 2005, Edinburgh, UK.

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Abstract

The paper was generated out of a two-year Knowledge Transfer Partnership between University of Lincoln and Powell Plastics (Dyro Holdings), a manufacturer of injection-moulded storage solutions. Dr Matthews was the lead academic, Jason Forrester the Project Associate. The project sought to establish an in-house design and marketing function with product innovation capability. The project received a grade 2 rating putting it the top 25% nationally of KTPs completed in 2005. The paper makes important observations on the integration of functions in an SME and the implications this might have for developing cross-disciplinary postgraduate curricula.

Item Type:Conference or Workshop Item (Paper)
Additional Information:The paper was generated out of a two-year Knowledge Transfer Partnership between University of Lincoln and Powell Plastics (Dyro Holdings), a manufacturer of injection-moulded storage solutions. Dr Matthews was the lead academic, Jason Forrester the Project Associate. The project sought to establish an in-house design and marketing function with product innovation capability. The project received a grade 2 rating putting it the top 25% nationally of KTPs completed in 2005. The paper makes important observations on the integration of functions in an SME and the implications this might have for developing cross-disciplinary postgraduate curricula.
Keywords:Industrial design, Product innovation, Marketing, Design
Subjects:W Creative Arts and Design > W200 Design studies
N Business and Administrative studies > N500 Marketing
W Creative Arts and Design > W240 Industrial/Product Design
Divisions:College of Arts > Lincoln School of Art & Design
ID Code:1479
Deposited By: Geoff Matthews
Deposited On:23 Nov 2007
Last Modified:03 Apr 2013 19:58

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