Keep, lose, change: prompts for the re-design of product concepts in a focus group setting

Frohlich, David M. and Lim, Christopher Sze Chong and Ahmed, Amr (2014) Keep, lose, change: prompts for the re-design of product concepts in a focus group setting. CoDesign, 10 (2). pp. 80-95. ISSN 1571-0882

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Item Type:Article
Item Status:Live Archive

Abstract

Focus groups have traditionally been used in market and design research to obtain group reactions to product concepts. In this article we outline a simple methodological extension to this format, involving a further stage of concept re-design in smaller subgroups facilitated by a professional designer. The method was developed in the context of working with groups of older people on concepts addressing memory, identity and social communication. It is illustrated with reference to the re-design of two seeded concepts and feedback from participants themselves on the experience of taking part. © 2014 Taylor & Francis.

Keywords:concept, design, re-design, co-design, focus group, older people, ambiguity, keep, lose, change, NotOAChecked
Subjects:W Creative Arts and Design > W240 Industrial/Product Design
Divisions:College of Science > School of Computer Science
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ID Code:14783
Deposited On:04 Jan 2016 14:23

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