Website design quality and usage behavior: unified theory of acceptance and use of technology

Al-Qeisi, Kholoud and Dennis, Charles and Alamanos, Eleftherios and Jayawardhena, Chanaka (2014) Website design quality and usage behavior: unified theory of acceptance and use of technology. Journal of Business Research, 67 (11). pp. 2282-2290. ISSN 0148-2963

Full content URL: http://dx.doi.org/10.1016/j.jbusres.2014.06.016

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Item Type:Article
Item Status:Live Archive

Abstract

Firms gain many benefits from well-designed websites. But which elements of website design quality really matter, and how do these elements influence website usage behavior? With the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical foundation, this paper proposes that website design quality is a multi-dimensional construct with a higher-order structure that, when successfully incorporated into the UTAUT model, can conceptually outperform existing models. The results are based on a survey of 216 users of Internet banking. The findings indicate that the technical, general content and appearance dimensions of a website are the most important for users. In addition, these dimensions are significantly related to usage behavior directly and indirectly through belief constructs. Finally, a halo effect may influence the overall evaluation of a website because the dimensions of website design quality are interrelated. The implication is that improvements to the appearance of a website should enhance the overall evaluation of the site and lead to greater usage intentions.

Keywords:Online behavior, Website design quality dimensions, Usage behavior, Technology acceptance, NotOAChecked
Subjects:N Business and Administrative studies > N310 Banking
N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N562 Corporate Image
Divisions:Lincoln International Business School
ID Code:14377
Deposited On:24 Jun 2014 08:52

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