Environmental sustainability: a hygiene factor when branding a nation?

Garbowsky, Daniela and Rahman, Mizan (2013) Environmental sustainability: a hygiene factor when branding a nation? The Marketing Review, 3 (13). pp. 233-239. ISSN 1469-347X

Full content URL: http://dx.doi.org/10.1362/146934713X13747454353493

This is the latest version of this item.

Full text not available from this repository.

Item Type:Article
Item Status:Live Archive

Abstract

The main objective of this paper is to explore the role environmental sustainability plays in the concept of nation branding. Hypothesising the role of environmental sustainability in nation branding as that of being a hygiene factor, the paper links existing concepts to the practical examples of countries and consumer attitudes in today's world. Herzberg, Mausner, & Snyderman's (1959) popular dual factor theory is contextualised illustrating the role of environmental sustainability in nation branding. There is little academic research undertaken in this area seeking to explore the interrelatedness between these two themes and thus this paper provides useful and reflective insights into how environmental sustainability can be part of the concept of nation branding.

Keywords:Dual factor theory, Environmental sustainability, Nation branding
Subjects:N Business and Administrative studies > N500 Marketing
Divisions:College of Arts > School of English & Journalism > School of English & Journalism (Journalism)
ID Code:13883
Deposited On:05 May 2014 19:41

Available Versions of this Item

  • Environmental sustainability: a hygiene factor when branding a nation? (deposited 05 May 2014 19:41) [Currently Displayed]

Repository Staff Only: item control page