A cross-cultural evaluation of CSR activities driven through social media and blogosphere and their influence on tourists’ choices

Ciuchete, Georgiana (2014) A cross-cultural evaluation of CSR activities driven through social media and blogosphere and their influence on tourists’ choices. In: TEFI Walking Workshop, 2-11 May, 2014, Nepal, Lower Solu Khumbu region.

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Item Type:Conference or Workshop contribution (Presentation)
Item Status:Live Archive

Abstract

To be on the cards, tourism companies have to act, behave and report in a socially responsible manner. Corporate managers need to adjust their strategies and create an updated vision that encompasses the concept of corporate social responsibility. The purpose of this study is twofold: 1) to estimate the degree of CSR activities’ effects on tourists travel preferences, taking into consideration the level of interest aroused in consumers by a travel company (e.g. tour operator, travel agency, airline, provider of accommodation services etc.) and 2) to assess the link between tourism stakeholders’ social image promoted via web technologies (mainly social media and blogosphere) and customers’ propensity to acquire touristic services. These relations will be tested using both quantitative and qualitative methods taking into consideration the cross-cultural factors (e.g. social, spiritual and economical values, travelling customs, local business practices etc.)

Keywords:tourism companies, corporate social responsability (CSR), web technologies, tourists travel preferences
Subjects:N Business and Administrative studies > N840 International Tourism
N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:Lincoln International Business School
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ID Code:13697
Deposited On:17 Oct 2014 20:59

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