Combining explicit and implicit measures to study the effects of persuasive games

Gerling, Kathrin and Birk, Max and Mandryk, Regan (2014) Combining explicit and implicit measures to study the effects of persuasive games. In: CHI 2014 Workshop “Games User Research on Mixed Methods and Reporting Results”, 17 April 2014, Toronto, Canada.

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Item Type:Conference or Workshop contribution (Presentation)
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Abstract

Understanding how games influence players is an integral part of persuasive game design. However, evaluating player attitudes to determine the success of a persuasive game can be difficult, e.g., if games deal with sensitive topics that invite socially desirable answers to explicit measures such as questionnaires. In this paper, we discuss the application of an implicit measure – the Implicit Association Test – to support explicit data, and to help game designers and games user researchers better understand the effects of persuasive games on player attitudes.

Keywords:Human-Computer Interaction, Persuasive Games, Explicit Measures, Implicit Measures, IAT, oaopen
Subjects:G Mathematical and Computer Sciences > G440 Human-computer Interaction
Divisions:College of Science > School of Computer Science
ID Code:13693
Deposited On:01 Apr 2014 10:49

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