The influence of holidays on wine purchasing behaviour: marketing and tourism insights based on a holiday experience in Greece

Alamanos, Eleftherios and Kuznesof, Sharron and Ritson, Christopher (2016) The influence of holidays on wine purchasing behaviour: marketing and tourism insights based on a holiday experience in Greece. International Journal of Tourism Research, 18 (3). pp. 228-235. ISSN 1099-2340

Full content URL: http://onlinelibrary.wiley.com/doi/10.1002/jtr.199...

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Item Type:Article
Item Status:Live Archive

Abstract

This study explores the influence of a holiday experience in a wine producing country on consumers’ future wine purchasing intentions. The paper reports findings from eight focus groups with UK wine consumers who have holidayed in Greece. The findings suggest that the effect is greater on high involved wine consumers and depends on their knowledge about the wines from this particular country, specifically the grape varieties and the wine producing areas, including areas with territorial certifications. This post-holiday effect facilitates the regeneration of memories from holidays when back in the home country which can also generate interest for wine from the holiday destination and facilitate the development of alternative tourism activities such as wine tourism.

Additional Information:Article first published online: 24 FEB 2014
Keywords:wine consumption, holiday destination effect, consumer behaviour, local food, post-holiday consumption, JCNotOpen
Subjects:N Business and Administrative studies > N500 Marketing
N Business and Administrative studies > N800 Tourism, Transport and Travel
N Business and Administrative studies > N550 International Marketing
Divisions:Lincoln International Business School
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ID Code:13249
Deposited On:04 Feb 2014 10:30

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