Enterprising femininity: new modes of work and subjectivity

Gray, Ann (2003) Enterprising femininity: new modes of work and subjectivity. European Journal of Cultural Studies, 6 (4). pp. 489-506. ISSN 1367-5494

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Full text URL: http://dx.doi.org/10.1177/13675494030064003

Abstract

This article introduces a group of ‘enterprising women’ in occupations dealing with ‘impression management’ and ‘care of the self’. It argues that this brand of worker successfully transforms skills acquired through consumption and the making of the feminine into increasingly valuable marketable skills. As such she embodies a blurring of consumption and production and inhabits a particular form of enterprising femininity. Through a reflexive life story method, questions of the role of consumption and self-help literature in the construction of this subjectivity are explored

Item Type:Article
Additional Information:This article introduces a group of ‘enterprising women’ in occupations dealing with ‘impression management’ and ‘care of the self’. It argues that this brand of worker successfully transforms skills acquired through consumption and the making of the feminine into increasingly valuable marketable skills. As such she embodies a blurring of consumption and production and inhabits a particular form of enterprising femininity. Through a reflexive life story method, questions of the role of consumption and self-help literature in the construction of this subjectivity are explored
Keywords:Consumption, Enterprise, Identity, Self-help, Cultural intermediaries
Subjects:P Mass Communications and Documentation > P300 Media studies
Divisions:College of Arts > Lincoln School of Media
ID Code:1264
Deposited By: Bev Jones
Deposited On:02 Oct 2007
Last Modified:13 Mar 2013 08:26

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