Improvement of food quality and safety in the European organic and “low input” supply chain

Ness, Mitchell and Oughton, Elizabeth and Ritson, Christopher and Brennan, Mary and Ruto, Eric (2008) Improvement of food quality and safety in the European organic and “low input” supply chain. Project Report. European Commission.

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Item Type:Paper or Report (Project Report)
Item Status:Live Archive

Abstract

We report the results of a study concerned with the development of a model of European consumers’ behavioural intentions towards food purchase for six countries. The analytical method employs a structural equation model within the marketing framework of the quality-value-satisfaction-loyalty (QVSL) paradigm. The model is designed to examine the determinants of loyalty for four food products (bread, eggs, tomatoes and yoghurt) and, to permit the specification of country-based models that form the focus of this report.

Additional Information:Report for WP 1.1.4, Subproject 1, EU Framework VI Report number FOOD-CT-2003-506358
Keywords:Food quality, Food safety, Supply chain, Organic food, Quality low-input food, Perceived quality, Perceived value, Structural equation model, Satisfaction, Consumer behavioural intentions
Subjects:D Veterinary Sciences, Agriculture and related subjects > D630 Food and Beverage Production
D Veterinary Sciences, Agriculture and related subjects > D460 Organic Farming
N Business and Administrative studies > N550 International Marketing
Divisions:Lincoln International Business School
ID Code:12620
Deposited On:02 Dec 2013 14:54

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