'Consuming' colourful characters: a Foucauldian perspective on the photographed subject.

Voase, Richard (2005) 'Consuming' colourful characters: a Foucauldian perspective on the photographed subject. Loisir et Société, 28 (1). pp. 319-336. ISSN 0705-3436

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'Consuming' colourful characters: a Foucauldian perspective on the photographed subject
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Abstract

Tourists have a predilection to record, photographically, encounters with visually colourful characters whose pre-modern lifestyles are represented in their countenance and sartorial style. This paper analyses the contingent effects of the relationship between power and knowledge that arise when such photographs are taken. Foucauldian theory in the form of the 'medical gaze' and 'panopticism' is exposed and applied. Analysis of a specific promotional image and its anchoring copy reveals twin discourses by which affluent consumers are persuaded to purchase. A mutual dependency, rooted in the aspirational Westerner's need for cultural capital, is diagnosed as an outcome of the relationship between photographer and the photographed.

Item Type:Article
Additional Information:Tourists have a predilection to record, photographically, encounters with visually colourful characters whose pre-modern lifestyles are represented in their countenance and sartorial style. This paper analyses the contingent effects of the relationship between power and knowledge that arise when such photographs are taken. Foucauldian theory in the form of the 'medical gaze' and 'panopticism' is exposed and applied. Analysis of a specific promotional image and its anchoring copy reveals twin discourses by which affluent consumers are persuaded to purchase. A mutual dependency, rooted in the aspirational Westerner's need for cultural capital, is diagnosed as an outcome of the relationship between photographer and the photographed.
Keywords:Tourism, Photography, Tourist behaviour, Landscape, memory, Self-identity, Discourse analysis, Foucault
Subjects:L Social studies > L300 Sociology
N Business and Administrative studies > N800 Tourism, Transport and Travel
Divisions:College of Social Science > Lincoln Business School
ID Code:1226
Deposited By: Jill Partridge
Deposited On:25 Sep 2007
Last Modified:13 Mar 2013 08:25

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